Lighter Milk

Discover the new line of light milk on the market

A new generation of milk with less fat

We are increasingly concerned about the food we eat. According to the “Survey on Eating Habits”, 61% of Spanish shoppers say that the first thing they read on product labels is the information regarding fat and calories. Plus, 1 out of every 4 Spanish consumers has gone on a diet in the last year, with nearly have doing so to lose weight.1

Today taking care of yourself and enjoying a balanced diet has never been easier! Central Lechera Asturiana has gone even further with its new generation of “Más Ligera” milk, a new generation of milk with less fat and all the nutritional goodness and great milk flavour you’ve come to expect.

What kind of milk to you drink regularly?

Until now, the supermarket only had three kinds of milk on offer: whole milk, with 3.6% fat; semi-skimmed milk, with 1.55% fat; and skimmed milk, with only 0.25% fat.

The new Light Milk line provides you an alternative to each kind: 2% fat, 1% fat and 0% fat. Whether yours is whole, semi-skimmed or skimmed, we’ve got the milk for you. The following table compares the traditional selection and Central Lechera Asturiana’s new Más Ligera line.

Comparación

Some of you have already given us your opinion about this new line and your initial assessments are as follows2:

  • 79% consider this line to be a good alternative to the traditional line.
  • 79% would try the product and, liking it, would replace your everyday milk for it.
  • Families with children seem to be very interested in the new products.

Feel lighter! Reducing fat intake helps you and your family follow a healthier and more balanced diet. Start today by choosing the milk which best adapts to your lifestyle – either traditional milk or the new Más Ligera line. What will yours be?

1. 2012 Survey on Eating Habits – Sociology of Food Research Group – University of Oviedo
2. 2013 Online Survey – Toluna Focus Group

0% fat bottle 1L

  • nutritional information 100ml
    • Energy 32 kcal (134kj)
    • Fat 0,0g
    • Saturated Fat 0,0g
    • Carbohydrates 4,7g
    • Carbohydrates of which sugars 4,7g
    • Protein 3,2g
    • Salt 0,10g
    • Calcium 120mg (15% VRN*)
    • (*)VRN-Nutrient Reference Values

    Each 250g serving contains

    Calories

    4,0%

    Sugars

    12,8%

    Salt

    4,2%

    Fat

    0,0%

    Saturates

    0,0%

    of an adult’s guideline daily amount.

  • LOGISTIC INFORMATION
    • Product 0% fat brik 1L
    • Internal code 11470
    • Sale unit Pack 6
    • EAN code 8410297114700
    • EAN box code 8410297914706
    • Sale unit net weigh (HxAxL) 9,4×6,1×21,4 L
    • Units per box 6
    • Boxes per pallet 144
    • Layers per pallet 6
    • Boxes per layer 24
    • Shelf life 3 months

1% fat bottle 1L

  • nutritional information 100ml
    • Energy 40 kcal (168kj)
    • Fat 1,0g
    • Saturated Fat 0,7g
    • Carbohydrates 4,6g
    • Carbohydrates of which sugars 4,6g
    • Protein 3,1g
    • Salt 0,10g
    • Calcium 120mg (15% VRN*)
    • (*)VRN-Nutrient Reference Values

    Each 250g serving contains

    Calories

    5,0%

    Sugars

    12,8%

    Salt

    4,2%

    Fat

    3,6%

    Saturates

    8,4%

    of an adult’s guideline daily amount.

  • LOGISTIC INFORMATION
    • Product 1% fat brik 1L
    • Internal code 11471
    • Sale unit Pack 6
    • EAN code 8410297114717
    • EAN box code 8410297914713
    • Sale unit net weigh (HxAxL) 9,4×6,1×21,4 L
    • Units per box 6
    • Boxes per pallet 144
    • Layers per pallet 6
    • Boxes per layer 24
    • Shelf life 3 months

2% fat bottle 1L

  • nutritional information 100ml
    • Energy 49 kcal (205kj)
    • Fat 2,0g
    • Saturated Fat 1,4g
    • Carbohydrates 4,6g
    • Carbohydrates of which sugars 4,6g
    • Protein 3,1g
    • Salt 0,10g
    • Calcium 120mg (15% VRN*)
    • (*)VRN-Nutrient Reference Values

    Each 250g serving contains

    Calories

    6,1%

    Sugars

    12,8%

    Salt

    4,2%

    Fat

    7,1%

    Saturates

    16,9%

    of an adult’s guideline daily amount.

  • logistic information
    • Product 2% fat brik 1L
    • Internal code 1472
    • Sale unit Pack 6
    • EAN code 8410297114724
    • EAN box code 8410297914720
    • Sale unit net weigh (HxAxL) 9,4×6,1×21,4 L
    • Units per box 6
    • Boxes per pallet 144
    • Layers per pallet 6
    • Boxes per layer 24
    • Shelf life 3 months

Find out answer to your questions

1. What advantages does this new line have over the traditional line?

This line of milk has less fat content and is therefore lighter than traditional UHT lines of milk. Whether whole, semi-skimmed or skimmed, each traditional variety has a new Más Ligera version.

TRADITIONAL LINE MÁS LIGERA LINE
Whole 3,60 g MG/100 ml Más Ligera 2% 2,0 g MG/100 ml
Semi-skimmed 1,55 g MG/100 ml Más Ligera 1% 1,0 g MG/100 ml
Skimmed 0,25 g MG/100 ml Más Ligera 0% 0 g MG/100 ml

Advantages:

    • Preserves all the nutritional goodness of traditional UHT milk:
per 100 ml
RAW MILK SKIMMED LIGHT 0%
FAT 3,7% 0,3% 0,0%
of which saturated 2,5% 0,2% 0,0%
PROTEINS 3,1% 3,2% 3,2%
CARBOHIDRATES 4,6% 4,7% 4,7%
of which sugars 4,6% 4,7% 4,7%
CALCIUM (120 mg) 15% RDA (120 mg) 15% RDA (120 mg) 15% RDA
  • Lower fat content.
  • Provides a lighter option that is perfectly compatible with a healthier, balanced diet.

2. Can I participate in the Club Central Lechera Asturiana with the Más Ligera line?

Yes, all three products have a promotional code and are included in the promotions for the Club Central Lechera Asturiana.

3. Are they suitable for people with coeliac disease?

Yes, the three products are gluten-free.

4. Can they be used for cooking?

Yes, they can be used just like traditional milk.

5. Storage recommendations for the Más Ligera line

Like all our milk, before opening, the Más Ligera line should be stored in a cool, dry and well-ventilated place and, once opened, should be kept in the refrigerator and consumed within three to four days.

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