Central Lechera Asturiana is positioned for another year as the third most-chosen brand by Spanish consumers and the first in dairy

24 May, 2022
  • It continues to be the number one brand in Asturias and La Rioja, with the Basque Country also winning this year.

Asturias, 24 May 2022. According to the Brand Footprint 2022 study, prepared by consulting firm Kantar Worldpanel, Central Lechera Asturiana has become the third most chosen brand in Spain and the leading dairy brand.

The dairy brand reaches 97 million consumers and is present in 56.7% of Spanish households.

This study confirms Spanish consumers’ confidence in the dairy brand, being one of the three most chosen for another year, along with Coca Cola and El Pozo.

Central Lechera Asturiana, in addition to being the most-consumed dairy brand by Spanish people, continues to be the number one brand in Asturias and La Rioja, with the Basque Country also winning this year.

Central Lechera Asturiana is the first Spanish dairy company to have obtained the B CORP seal for generating a positive impact on society and the planet through its activity and through fulfilling its purpose. Committed to farmers and to producing 100% natural products, Central Lechera Asturiana is also the leading dairy brand in Spain and a leader in liquid milk, cream and butter sales. It has supported the primary sector since its creation, ensuring its farming partners’ sustainability, guaranteeing that their milk, 100% Spanish, is sold, and providing them with technical assistance for professional and personal development through a unique work method endorsed by the “Farmers Guarantee” seal. Central Lechera Asturiana promotes health through nutrition, producing 100% natural products suitable for a healthy diet that helps to improve quality of life. It maintains the highest respect for the origin and the natural environment; minimising the environmental impact of farms and factories, being the first Spanish company to certify its “Circular Economy Strategy” and “Carbon Neutrality” in its plants. It was also the first dairy company to obtain “Zero Waste” certification. Central Lechera Asturiana is careful about everything it does, maintains a commitment to quality employment and is family friendly, fostering work/life balance among employees.