The dairy brand wants to take care of the 100,000+ bars in which it is present through the #cuidamosnuestrosbares initiative
Central Lechera Asturiana wants to reinforce its commitment to the hospitality industry when it opens again, donating more than one million litres of milk, which will enable these businesses to serve five million glasses of milk or more than ten million coffees with milk so that customers can enjoy meeting up with loved ones in their establishments.
The #cuidamosnuestrosbares action will be launched from next week, coinciding with the staggered opening of more than 100,000 catering establishments in which Central Lechera Asturiana is present. To implement this initiative, it will collaborate with 850 distributors who work with the company and its hospitality division every day.
It will also raffle several prizes among all the establishments in which they can win all the milk they consume for a whole year.
Currently, Central Lechera Asturiana is the leading dairy brand in this market with a share of over 30%. Therefore, and in gratitude for the trust that the Spanish hospitality industry places in the brand, it wants to take care of these businesses in this complicated situation.
Central Lechera Asturiana, committed to farmers and to producing 100% natural products.
Central Lechera Asturiana is the leading dairy brand in Spain, a leader in the sale of liquid milk, cream and butter. It has been committed to the primary sector since its creation, ensuring farmers’ sustainability, guaranteeing that their milk, 100% Spanish, is sold, and providing them with technical assistance for professional and personal development through a unique work method endorsed by the “Livestock Guarantee” seal.
Central Lechera Asturiana promotes health through nutrition, producing 100% natural products suitable for a healthy diet that helps to improve quality of life. All of this demonstrates the company’s respect for nature and the environment, minimising environmental impact from farms and factories, self-generating more than 90% of the electricity consumed in high-efficiency processes, transforming waste into bio-fuels and fertilisers and minimising water consumption.
Central Lechera Asturiana is careful about everything it does, maintains a commitment to quality employment and is family-friendly, fostering work/life balance among employees.