Central Lechera Asturiana, fourth most chosen brand by Spanish and firt diary.

16 Jun, 2020

It is the only brand to have grown among the first eight that occupy this ranking, both in number of contacts and in percentage of households in which it is present.

For another year, Central Lechera Asturiana is recognised as the fourth-most chosen brand in Spain and the first in dairy, according to the Brand Footprint 2020 study, prepared by consulting firm Kantar Worldpanel.

According to this study, Central Lechera Asturiana is the only brand that has grown among the first eight that occupy this ranking; in terms of the number of “consumer contacts”, which is 96 million, compared to 91.4 million in 2019, and in Spanish homes in which it is present in more than 56%. This growth also reduces the distance from the brand that occupies the third position in the ranking.

In 2020, the study once again highlights LARSA’s position, a Galician brand also belonging to CAPSA FOOD, which continues to maintain first place in Galicia for the third consecutive year, becoming the most-chosen consumer brand in this community.

CAPSA FOOD (Central Lechera Asturiana, Larsa, ATO, 39ytu, Vega de Oro, Asana and Innova Food Ingredients) is the leading company in the Spanish dairy market with six production centres throughout Spain providing direct employment for more than 1,300 people and with international presence in more than 40 countries.

In 2017, it was recognised as the company with the best reputation in Spain according to the REPTRAK study by the Reputation Institute. CAPSA FOOD is also the first Spanish food company to have the 500+ European Seal of Excellence awarded by the European Foundation for Quality Management (EFQM) and the Excellence in Management Club (CEG), which implies that it is a well-managed company and a “model to follow” in Spain, a company that innovates in the market with new formats and new products with functional benefits and creates an excellent work environment for professionals’ development.

In its commitment to comprehensive sustainability, CAPSA FOOD works to “Assure the future for farming partners, offer natural products and solutions that improve people’s health and quality of life in a SUSTAINABLE ENVIRONMENT”, supporting the primary sector and the rural world, promoting health through nutrition and healthy life habits, protecting the natural environment and being the exemplary employer that it has been since its foundation.