Central Lechera Asturiana launches an initiative in defence of the rural world by supporting rural tourism and the protection of natural spaces

3 Jun, 2022

The dairy brand joins the Asturias Rural Accommodation Association (ARCA) and the “Libera unidos contra la basuraleza” (Liberate united against rubbish abandonment) project in the MOBILISE #porturural movement.

Granda, 2 June 2022. Central Lechera Asturiana joins the Asturias Rural Accommodation Association (ARCA) and the Libera Project to jointly launch the MOVILIZATE #porturural movement with the aim of mobilising society in defence of associations that, like the dairy brand, care for the rural environment and its lands through their activity.

The “Change of Scenery” initiative has been launched together with ARCA in which Central Lechera Asturiana is a facilitator to make the more than 200 accommodation services that are part of this association available to Spanish society through the website:  https://www.movilizateporturural.es/. The dairy company wants to highlight the important work carried out by ARCA, since in addition to promoting the development of villages and towns, it carries out important work in caring for these environments for everyone’s enjoyment.

The “LIBERA unidos contra la basuraleza” project is an initiative created in 2017 by the NGO SEO/BirdLife in alliance with ECOEMBES to fight against abandoned rubbish in different natural spaces. In this case, Central Lechera Asturiana mobilises society to join the change proposed by this project to keep natural spaces free of garbage. In fact, on 11 June, within the initiative launched by LIBERA throughout Spain “1 m2 against garbage,” two collection points are proposed in Asturias to promote change.  The locations presented are Playa de Xago and Senda de Oso and those interested to do so can sign up at: https://www.movilizateporturural.es/libera/.

In summary, because now more than ever coexistence is appreciated in open spaces, the value of native natural foods and the importance of the environment for health, it is time to move towards a more rural and inclusive world for everyone, which is why you are invited to https://www.movilizateporturural.es/.

Central Lechera Asturiana is the first Spanish dairy company to have obtained the B CORP seal for generating a positive impact on society and the planet through its activity and through fulfilling its purpose. Committed to farmers and to producing 100% natural products, Central Lechera Asturiana is also the leading dairy brand in Spain and a leader in liquid milk, cream and butter sales. It has supported the primary sector since its creation, ensuring its farming partners’ sustainability, guaranteeing that their milk, 100% Spanish, is sold, and providing them with technical assistance for professional and personal development through a unique work method endorsed by the “Farmers Guarantee” seal. Central Lechera Asturiana promotes health through nutrition, producing 100% natural products suitable for a healthy diet that helps to improve quality of life. It maintains the highest respect for the origin and the natural environment; minimising the environmental impact of farms and factories, being the first Spanish company to certify its “Circular Economy Strategy” and “Carbon Neutrality” in its plants. It was also the first dairy company to obtain “Zero Waste” certification. Central Lechera Asturiana is careful about everything it does, maintains a commitment to quality employment and is family friendly, fostering work/life balance among employees.