Commitment to transparency
Central Lechera Asturiana believes in the natural values of honesty, commitment, responsibility and transparency that its farming families have transmitted to it generation after generation, making natural, healthy and transparent products.
In honour of them and together with its commitment to all-natural, using only 100% natural ingredients, Central Lechera Asturiana took one step further in March 2017 with its clear and on-the-front label policy.
Clear labels, informed consumers
Central Lechera Asturiana labels clearly present all the necessary information indicated by European regulations. They include all the information about the product clearly, visibly and legibly. You can read all the information and the nutritional composition of its products effortlessly and without searching.
The ingredient list is on the front of its packaging because Central Lechera Asturiana places the truth up front, with nothing to hide. Nor does it need to force half-truth slogans or misleading claims to show that its products have 100% natural ingredients.
Central Lechera Asturiana believes in conscious and informed consumers and that’s why it improves the nutritional profile of its products and displays its labels clearly on the front. It also helps to publicise food industry regulations and obligations so that you know how to interpret its own labels and those of all the packaged products in the supermarket.
What you need to know to read the labels
Since 2014, pursuant to Regulation (EU) 1169/2011 on food labelling, food industries have been obliged to show a clear and ordered list of ingredients based on each ingredient’s weight or proportion in the product. So a fruit juice that has sugar in the first place contains mostly sugar and in a much higher quantity than the fruit itself.
Foods such as milk are packaged simply to comply with all food safety guarantees. Since they have no ingredients other than the milk itself, they have a very short ingredient list. The longer the list, the more ingredients the product contains in its formulation. It is important to pay special attention to this section and read carefully about what food is made of.
LABELS ON THE FRONT